01
Total transparency
You have access to the ad accounts, the dashboards and the reports. No "trust the process" without data to back it up.
About · NWLAB
Brazilian performance marketing agency.
100% remote. We work with businesses that want to grow on strategy and data, not on the promise of going viral or a guaranteed result.
40+
Companies served
US$ 580k+ (BRL 3.0M)
In managed ad spend
+63%
Average ROI
100%
Remote operation
The story · since 2020
We were born the moment the internet became the channel.
In March 2020, Brazil went into lockdown. Businesses that lived on foot traffic found out, all at once, that the internet had stopped being a side channel and had become the channel. For many of them, the only bridge left to the customer.
NWLab was born in that moment.Not as a generic "digital presence" agency, and not as a freelancer flying a company flag. As a lean operation with strong technical judgment, built to help businesses drop the guesswork and treat marketing as the financial asset it is.
Today, more than 40 companies served, $580k in managed ad spend, and one certainty:
Performance marketing built on real data is what separates selling from hoping.
Why we exist
Most businesses spend on marketing without knowing what is working.
Agencies too big to care about your business. Freelancers with no structure to grow alongside you. Automation tools that promise results without a strategy.
NWLAB exists in the space between the two: an agency with high technical capacity, a lean operation and total focus on measurable results. Every client is a partnership, not a number in a portfolio.
Method · 03 stages
How we operate from first contact to the continuous optimization cycle.
01
Diagnostic
Before proposing anything, we frame the business context, the marketing history, the active channels and the fit signals. Our diagnostic organizes that first input more clearly and more rigorously than an ordinary form.
02
Strategy
We define the channels, the budget, the messaging and the audiences based on data from your business and on industry benchmarks, not on a generic template. Every proposal is built for the specific context of the client.
03
Execution and optimization
We run and improve cycle by cycle. A monthly report with what was done, what was learned and what changes in the next cycle. You know exactly where every dollar goes and what it is generating.
What sets us apart
Four principles worth more than a pitch.
02
Run on data, not on hunches
Every optimization decision is based on a number, not on the manager's opinion or the trend of the moment. We test hypotheses, measure results and scale what works.
03
AI built into the operation
We use artificial intelligence for data analysis, pattern spotting and faster processes. Not as a marketing differentiator. As a real part of the operation.
04
Long-term partnership
We do not sell one-off campaigns. We build consistent growth. Our success depends on your results, and that is how we operate from month one.
Partnerships & certifications
Being formalized. We work inside the official ecosystems every day, the badges are coming soon.
Google Partnerin progress
Meta Business Partnerin progress
TikTok Marketing Partnerin progress
HubSpot Solutionsin progress
Services
Six fronts, one integrated operation.
Service
Paid Media
Google Ads, Meta Ads, TikTok Ads
See page→Service
SEO
Technical, content and local SEO
See page→Service
Social Media
Editorial, production and management
See page→Service
Email Marketing
Automations, campaigns and nurturing
See page→Service
Automation and AI
Flows, integrations and agents
See page→Service
Website
Landing pages, websites and CRO
See page→