Acquisition
Advertising without tracking is the most expensive way to learn what works.
NWLAB is a performance marketing agency that runs paid media on Google Ads, Meta Ads, TikTok Ads and LinkedIn Ads. It is for companies already running ads that want to know what each channel returns. Management starts at $890 per channel, with a minimum ad budget of $1,500 per channel. We work remotely with companies in the United States, Canada, the United Kingdom, Australia and Brazil.
We run your ads on the main paid media channels, from the technical setup to the monthly report, with every dollar tracked and weekly optimization. Paid media with no data is guesswork that sends you an invoice.
> Channels
We run the main paid media channels.
Every platform has its own auction engine, its own formats and its own way of reading data. Picking the right channel is part of the strategy, not a default setting.
Google Ads★ Primary
Search, Performance Max and Display
Meta Ads★ Primary
Facebook and Instagram, feed and reels
LinkedIn Ads
B2B and qualified top of funnel
Microsoft Ads
Bing Search and partners
TikTok Ads
Acquisition and remarketing
YouTube Ads
Video, discovery and branded response
Amazon Ads
Marketplace and sponsored search
Apple Search Ads
App Store for iOS
Other channels
Pinterest, X, Reddit and regional platforms
Who does this methodology work for?
Aligning expectations is the first step to success. Check whether your current moment fits the way we operate.
We work well together if you:
Businesses that need predictable leads or sales
Companies already running ads with no idea whether the money is well spent
Growing operations that need to scale acquisition while keeping cost under control
We are not the right choice if you:
Businesses that have not defined product, offer or target audience yet
Anyone expecting mature results in a handful of days
Anyone without a minimum ad budget of $1,500 per channel
Most businesses cannot tell you which campaign brought in the last customer who signed. They see clicks, impressions and reach in a report and hope the numbers work out at the end of the month. With no real tracking from lead to sale, there is no way to know what works, what burns budget and where more investment would pay off. The result becomes a surprise instead of a consequence.
What goes into the contract (and what does not).
We work with surgical, transparent scopes, so you know exactly what is being executed and billed in the operation.
What is included
Setup: audit of the existing accounts, pixel and event configuration, CRM or form integration
Initial campaign structure by channel and objective
Weekly performance review and A/B tests
Bid optimization and budget distribution
Monthly report with CPL, CPA, ROAS and the next cycle
Out of scope
Creative production when it is not contracted separately
Structural changes to the site or landing page outside the scope
The ad budget paid directly to the platforms
One method for each stage of the growth cycle.
Diagnostic and first read
We map the context of the operation, the stage of the business and the fit signals before putting any proposal on the table.
Setup and structure
We configure tracking, campaigns and the attribution base.
Continuous optimization
Weekly reviews, systematic tests and adjustments driven by data.
Report and shared decision
Every month: real results, a read on what generated business and a proposal for what to change next cycle.
What working with NWLAB looks like
An operation without noise, with the control paid media should always have.
Vision
Your goal becomes ours. Before we propose a path, we map your context, the stage your operation is in and what actually makes sense as a next step.
Communication
You know what we are testing, why we are testing it and what each cycle taught us. No report that hides a problem behind a pretty number.
Expertise
A team that has lived inside paid media platforms for years. We know which experiment to prioritize, which structure to test first and which one to drop.
Results
The proof is in the number your business actually cares about: CPL, CPA, ROAS and tracked revenue. Not a vanity metric.
Growth
Every cycle opens room for the next test. The operation never sits still, it compounds and improves along with the business.
Investment
Paid media is your next best investment.
Setup
One-time setup fee
$440
Monthly management
per channel
$890
Media fee
On the budget invested in the platforms
% of ad spend