Retention
Email marketing that turns a list into a revenue channel.
NWLAB is a performance marketing agency that builds journey automations, monthly campaigns and list nurturing to turn a contact list into a revenue channel. It is for companies with a lead or customer list that is not getting consistent attention. Management starts at $600 per month. We work remotely with companies in the United States, Canada, the United Kingdom, Australia and Brazil.
We build email marketing for companies that want to nurture, convert and win back contacts with more predictability. Without leaning on an algorithm. Without generic blasts. Without treating your list like a forgotten spreadsheet.
Who does this methodology work for?
Aligning expectations is the first step to success. Check whether your current moment fits the way we operate.
We work well together if you:
Operations with a list of leads, customers or former customers nobody works consistently
Companies that want a channel they own and less dependence on paid reach
Businesses with a clear offer and enough demand to nurture, reactivate or repeat
We are not the right choice if you:
Anyone with no list at all and no plan to build one
Anyone who wants mass blasts with no segmentation, or a purchased list
Anyone expecting email alone to fix a confusing offer or a broken funnel
Email marketing does not fail because the channel died. It fails because the operation starts with no strategy. Companies pour their energy into capturing leads and forget that a large share of the revenue is lost after the form is filled, after the cart is abandoned or after the first purchase.
What goes into the contract (and what does not).
We work with surgical, transparent scopes, so you know exactly what is being executed and billed in the operation.
What is included
Channel architecture: list mapping, segments, entry and exit rules
Campaigns and automations: welcome, reactivation, abandonment, post purchase
Messages with a clear job: subject line, copy and calls to action with a specific goal
Performance reading: opens, clicks, conversion and deliverability
Out of scope
Buying a list or sending to contacts who never opted in
Rebuilding your CRM from scratch outside the plan
Landing pages or creative outside the contracted package
One method for each stage of the growth cycle.
Read of the current operation
We map the list, the tooling, the offer, the funnel and the gaps in communication.
Structuring
We organize segments, messages, flows and channel priorities.
Recurring execution
Campaigns and automations go into routine with performance tracking.
Optimization
We adjust subject lines, copy, segmentation and cadence based on how the list actually behaves.
Plans and investment
Start Mail
$870
Initial channel setup and organization of the operation
Orbital Mail
$600/mo
Strategy and recurring campaigns
Gravity Flow
$1,040/mo
Campaigns plus journey automations
Infinity Loop
$1,990/mo
Advanced operation with multiple flows and segments
Best results in these industries