To advertise betting and online casino, an operator needs a license in the country, an authorized ad account on Meta and certification from Google, and every ad carries the local mandatory warning. This guide covers, country by country, who regulates, what the platforms require and the advertising rules, with the regulation and date behind each one.
We checked every source on October 21, 2026, and we review this guide every three months. Where we couldn't read the official regulation, we say so. Gambling advertising rules change fast: before you launch a campaign, confirm the current version with the country's regulator.
What do Meta and Google require in every country?#
Both platforms treat online gambling as a restricted category, with their own rules that apply on top of each country's law.
- Meta: online gambling ads only run after the ad account is authorized. You apply in the Authorizations and Verifications tab of Meta Business Suite, with proof that the operation is licensed by a regulator. Before targeting a country for the first time, the advertiser declares that intent, and no ad can target anyone under 18 (Meta's gambling policy).
- Google: the operator applies to Google for certification and needs a valid local license for each region it wants to reach. Allowed gambling types and requirements vary by country (Google's gambling policy).
What are the gambling advertising rules in Brazil?#
The rules below are those of the market regulated by Law 14,790/2023, in force until September 25, 2026. Since that date, Provisional Measure (MP) 1,394 has banned fixed-odds betting in Brazil. The MP still has to be voted on by Congress and is being challenged at the Supreme Federal Court (STF) (Senate summary).
- Regulator: the Secretariat of Prizes and Bets of the Ministry of Finance (Secretaria de Prêmios e Apostas, SPA/MF).
- Meta: ad account authorization with proof of license.
- Google: certification covered fixed-odds betting with Brazilian authorization until September 30, 2026, when Google removed that category from Brazil's list (Google notice).
- Mandatory warning: since July 17, 2026, every ad carries one of three phrases, "Ministério da Fazenda adverte: Apostar pode causar dependência" (Ministry of Finance warns: betting can be addictive), "Ministério da Fazenda adverte: Apostar faz você perder dinheiro" (Ministry of Finance warns: betting makes you lose money) or "Ministério da Fazenda adverte: Aposta não é investimento" (Ministry of Finance warns: betting is not an investment), set horizontally, legible and covering at least 10% of the ad's area (Portaria SPA/MF 1.964/2026).
- Minors and unauthorized platforms: advertising aimed at anyone under 18 is deemed abusive. Banned: images, characters and language that appeal to minors, ads in schools and children's care facilities, promotion of unauthorized platforms, and expert commentary that encourages betting on a specific game. The rule covers everyone involved in the promotion, not just the operator (Portaria Interministerial MF/SECOM/MJSP 73/2026, Ministry of Finance announcement).
- Self-regulation: under Annex X of the CONAR Code, only people who are, and look, over 21 can feature in the ad, and content with strong appeal to children, such as anthropomorphic animals, is limited to the operator's own channels, behind an age restriction. The update was approved on August 27, 2026 (CONAR).
What are the gambling advertising rules in Portugal?#
- Regulator: SRIJ, the Serviço de Regulação e Inspeção de Jogos (Gaming Regulation and Inspection Service) of Turismo de Portugal.
- Meta: ad account authorization with proof of license.
- Google: allows fixed-odds sports betting, horse race betting, games of chance and lotteries, from operators licensed by the Portuguese authorities.
- Rules (Código da Publicidade, art. 21.º): gambling and betting advertising must be socially responsible, protect minors and vulnerable groups, and not encourage excessive gambling. Advertising aimed at minors or featuring minors in the message is banned, as is advertising inside schools and other facilities frequented by minors, or within 250 meters of them. Events for minors can't mention gambling, and the operator can't be associated with loan advertising (text of art. 21.º).
What are the gambling advertising rules in Spain?#
- Regulator: DGOJ, the Dirección General de Ordenación del Juego (Directorate General for Gambling Regulation).
- Meta: ad account authorization with proof of license.
- Google: allows casino, sports and horse race betting, raffles, contests, lotteries and bingo, from operators registered with the Spanish authority.
- TV and video airtime: on audiovisual media services, commercial communications from gambling operators can only air between 1 a.m. and 5 a.m., with special rules for live events, contests, lotteries and raffles (Real Decreto 958/2020, according to the DGOJ).
- New risk message: starting December 5, 2026, every ad carries one of three messages, "La ludopatía es un riesgo del juego" (gambling addiction is a risk of gambling), "La probabilidad de ser un jugador que pierde dinero es del 75 %" (the probability of being a player who loses money is 75%) or "Las pérdidas del total de jugadores superan en 4 veces sus ganancias" (total player losses are 4 times their winnings), with a reference to juegoseguro.es. In banners, the message sits in a strip along the bottom, at least 15% of the height, for the entire ad, and the ad carries the notice "Solo para mayores de 18 años" (18+ only). Contracts signed before publication can run for 3 months without being adapted (BOE-A-2026-20745).
- What the courts struck down: in April 2024, Spain's Supreme Court (Tribunal Supremo) annulled parts of Real Decreto 958/2020: the rules on promotions for new customers, on celebrity appearances, on video platforms and on social media. The rest of the decree was upheld (Tribunal Supremo).
What are the gambling advertising rules in Mexico?#
- Regulator: Secretaría de Gobernación (SEGOB), Mexico's Ministry of the Interior.
- Meta: ad account authorization with proof of license.
- Google: allows online casino, bingo, lotteries and sports betting, with the landing page operator registered with SEGOB and a valid license number. Both the ad and the landing page carry a notice that minors are prohibited and a message encouraging responsible gambling.
- Rules (Reglamento de la Ley Federal de Juegos y Sorteos, art. 9): advertising can only run after SEGOB grants the permit (permiso), must be clear and not misleading, and every ad shows the permit number, a message that betting is prohibited for minors and a message encouraging responsible gambling (text of the regulation).
What are the gambling advertising rules in Colombia?#
- Regulator: Coljuegos. As of May 2026, there were 15 authorized online gambling operators (Coljuegos).
- Meta: ad account authorization with proof of license.
- Google: operator registered with Coljuegos and holding a valid license. Lotteries need authorization from the CNJSA.
- Rules: online gambling advertising follows Coljuegos Resolution 20231000019054 of 2023, in force since January 1, 2024. According to trade press, the Council of State (Consejo de Estado) provisionally suspended part of it in 2026. We couldn't read the official text to list it article by article: confirm the current version with Coljuegos before the campaign.
What are the gambling advertising rules in Peru?#
- Regulator: MINCETUR, the Ministry of Foreign Trade and Tourism.
- Meta: ad account authorization with proof of license.
- Google: operator licensed by the government gaming commission. Lotteries need a favorable technical opinion from the MIMP.
- Rules (Law 31557, of 2022): advertising for any platform not previously authorized by MINCETUR is prohibited (art. 30). Advertising can't include minors or be aimed at them (art. 27.5). The platform visibly displays the warning "Los juegos y apuestas deportivas a distancia realizados en exceso pueden causar ludopatía" (excessive remote gaming and sports betting can cause gambling addiction) under art. 26.14 (text of the law).
What are the gambling advertising rules in Argentina?#
- Province-level regulation: online gambling is licensed by each province, and the City of Buenos Aires has its own regulator.
- Meta: ad account authorization with proof of license.
- Google: allows lotteries, sports betting and online casino only from state-run or provincially licensed operators, in six provinces: Buenos Aires, City of Buenos Aires, Córdoba, Entre Ríos, Mendoza and Santa Fe.
- Province of Buenos Aires: Law 15,079 regulates online gambling and bans play by anyone under 18 (IPLyC, resolution of December 15, 2025). The national and City of Buenos Aires warning rules couldn't be read from the official source: check with the provincial regulator before the campaign.
What are the gambling advertising rules in Chile?#
- Google: Chile isn't on the list of countries where Google certifies gambling ads.
- Meta: Chile isn't among the prohibited markets, but authorization requires proof of license from a regulator.
- Status: the bill regulating online betting platforms (Boletín 14.838-03) is going through the Senate, according to trade press in October 2026.
How should you use this guide before a campaign?#
- Confirm the operator's license in every country the campaign will reach.
- Get Meta authorization and Google certification before you build the campaign, and declare each new country on Meta.
- Adapt every ad to the mandatory warning of the country where it runs.
- Build the landing page per country, with 18+, the local warning and clear bonus terms.
- Re-check the rule with the regulator the week of the campaign.
That's how NWLAB builds campaigns for betting and online casino operators, measured by the cost of each first-time deposit (FTD). See how it works on our iGaming page.
