NWLAB runs performance marketing for hotels, inns and inbound tour operators: Meta and Google ads that lead to a direct booking or a WhatsApp conversation, creative that sells the itinerary and not just the scenery, and cost per conversation tracked ad by ad. From $1,500 per channel per month, working remotely.
No commitment. Just context, judgment and clarity.
Results vary by context. We use our diagnostic to frame feasibility before any projection.
International tourists spent US$ 7.9 billion in Brazil in 2025, up 7.1% from 2024, with 9.3 million visitors
Central Bank of Brazil and Secom, 2026
Chile welcomed 6,004,567 international tourists in 2025, 14.6% more than in 2024, with Argentina and Brazil leading arrivals from South America
Sernatur and Marca Chile, 2026
In Europe, 51.3% of hotel bookings were direct in 2025, and 29.9% came through OTAs, up from 19.7% in 2013
HOTREC, 2026
Booking Holdings and Expedia Group held 85.4% of OTA bookings in Europe in 2025
HOTREC, 2026
The video with a concrete four-day itinerary drove 271 conversations at BRL 3.81, the lowest cost per conversation in the account
inbound tour operator case in Santiago, 2026
WhatsApp conversation campaigns drove 742 conversations at BRL 8.87 each, from April to October 2026
inbound tour operator case in Santiago, 2026
Everyone shows off a beautiful destination. What brings in bookings and conversations is creative that answers what travelers actually want to know: how many days, how much, how to get there. We bring ads, content and WhatsApp together so bookings come in direct, with no middleman commission.
Travel sells a decision people make ahead of time, after comparing options. Hotels and inns fight OTA commissions: in Europe, 29.9% of hotel bookings went through an OTA in 2025, and two companies, Booking Holdings and Expedia Group, held 85.4% of that market (HOTREC). Inbound tour operators fight for attention in a destination everyone posts about. Either way, what works is an ad that answers a concrete question, with the conversation or the booking one tap away, and cost per conversation or per direct booking as the yardstick.
Every competitor has scenery shots. In the inbound tour operator case in Santiago, the video that sold a concrete itinerary, four well-planned days in Chile, had the lowest cost per conversation in the account: 271 conversations at BRL 3.81. The generic ad about the destination being trendy came in at BRL 13.71 per conversation.
OTAs bring in guests, but they take a commission on every booking. In Europe, the share of hotel bookings made through OTAs grew from 19.7% in 2013 to 29.9% in 2025 (HOTREC). Without your own ads, a direct booking page and a guest list, every season starts from zero inside the platform.
Profile campaigns bring reach and followers, and they have a role: in the Santiago case, the follower campaign reached 128,880 people with a 5.37% link CTR. But results are measured in the conversation campaigns: 742 conversations at BRL 8.87 each in the same case.
In Google's hotel ads, the total price has to appear before you ask for the guest's details and, in principle, can't change after that. An issue that isn't fixed within the warning period can get the account suspended for at least 5 business days. An offer with hidden conditions also wrecks the trust of whoever lands on the page.
Before any ad spend: what you sell (nightly rate, package, tour or transfer), at what price and to whom, with the conversation or the direct booking tracked as a conversion on every ad.
How many days, how much it costs, how to get there from the airport: each piece of creative answers a real traveler question, in short video and in images. In the Santiago case, the airport transfer ad brought in 220 conversations, and the itinerary ad, 271.
Travel runs on a calendar: high season, holidays, snow, grape harvest. Budget goes in before the decision window and creative changes with the time of year, without waiting for the season to start to advertise.
The click lands in WhatsApp with the question already typed, or on the booking page with the price the ad promised. A fast reply with the itinerary, the price and the next step is what turns a conversation into a booking.
Happy guests and travelers come back and send others your way. Post-trip email, next-season offers and an audience of people who already reached out keep the account alive between seasons.
Want this operation mapped to your business?
Free DiagnosticUS$ 2.47M in tracked revenue for clients, at a weighted ROAS of 7.96.
Accounts managed by NWLAB, 2023 to 2025
Who it is for
Hotels and inns that want more direct bookings and less dependence on OTAs
Inbound tour operators and agencies that sell tours, transfers and itineraries over WhatsApp
Operators outside Brazil that sell to Brazilian travelers
Businesses with photos and video of the destination that want to turn them into conversations, not just likes
Who it is not for
Anyone who only wants followers and reach, without measuring conversations or bookings
Operations with no one to answer WhatsApp when the traveler asks
With three things working together: your own ads on Meta and Google leading to the booking page or to WhatsApp, clear pricing that's the same everywhere, and a guest list for next season. The OTA keeps bringing in new guests; the direct booking is the one with no commission.
What matters is what the creative says. In the Santiago case, the lowest cost per conversation came from a video selling a concrete four-day itinerary (BRL 3.81), and an image about the airport transfer brought in 220 conversations.
Yes. The Santiago case is an inbound tour operator in Chile that sells to Brazilian travelers, with campaigns in Portuguese and conversations on WhatsApp.
Our prices are public: setup, monthly management per channel and a fee on ad spend, with media starting at $1,500 per channel per month. In the Santiago case, BRL 6.6k went into conversation campaigns, with 742 conversations.
As support, yes; as a goal, no. In the Santiago case, the follower campaign reached 128,880 people with a 5.37% link CTR, but the result that counts is conversations: 742 in the conversation campaigns over the same period.
Before the traveler's decision window, not when the season starts. Budget goes in weeks ahead, with seasonal creative, and shifts with the destination's calendar.
For hotels and inns, it helps a lot: it's where direct bookings happen with no commission. For inbound tour operators, WhatsApp is usually enough at first, with a clear itinerary page for people who want to look before reaching out.